BRAND: TVS WEGO

Recently, it launched gear less scooter TVS Wego, with engine capacity of 110cc which is priced around Rs.42000. Though it has already launched TVS Scooty with 60cc, the main intention in launching the product is to encounter and compete with Honda Activa, the market leader in this segment. Hero Honda, another competitor, also offers Hero Honda pleasure that targets lady customers.

Moreover, the time of launching of Wego is perfectly planned when the Honda could not meet the demand for Activa, with its long waiting period. This would certainly make customers compel to look for the alternatives in this segment. It is also considered that Wego could well compete with its market leader with its different value propositions.


Wego with its design, style, innovative features and with body balance (USP) which is essential for safety and stability, and critical factor for the balance of the vehicle, which was lacking in some of the scooters. TVS company chosen the feature as its USP and try to promote heavily.

With its unique value propositions i.e the body balance which is the USP and also the positioning element of the product, TVS company communicated the same to its target customers (couples) through its TVC and try to create association between the brand and body balance.


Certainly Wego, could pose challenge to Activa with its heavy promotional campaign. Moreover, the success of the product relys on the performance, and Indian consumers are very conservative and won't take purchase decision until they get positive customer reviews about the product.

Maruthi Kizashi

Recently, Maruti Suzuki launched luxurious sports sedan Namely Kizashi (Kizashi is a Japanese word meaning prelude and signifies a “sign of good things to come”). It has got perfect blend of European taste and Japanese quality. Maruthi desires to target D segment with its kizashi. It is mainly targeted for those who want lifestyle enjoyment and for driving freaks.


It is Mid-size sports sedan car and looks very attractive with its U shape upper and lower grille, foglights and headlights etc. The car looks very elegant form both front and rear angles and comes equipped with all luxuries features. Overall the vehicle is a complete package of qulity features and powerful engine with stunning exteriors and interiors. The interiors are very spacious and roomy with leg room space with other storage area. Maruti Kizashi is priced between 16 -18 lakh and with a fuel efficiency 12.45/ltr.


The design concept was based on a charismatic athlete in motion that typically characterized by visibly strong presence, strength & power and with a body honed for victory.


Certainly, Maruti Kizashi will give huge competition to the Skoda Octavia, Corolla, Toyota, Honda Civic and the Chevrolet Cruze.

The Driver and the Driving Force for the Anticorruption Movement: Anna Hazare

We the people of the country had been suffering from the corruption for many years. It is not exaggerating to say that most of us had suffered from this ailment or evil. It is ubiquitous in nature, deeply rooted in politics and buearocracy and almost everywhere and every aspect of life. Every now and then, we say to fight against corruption, but who comes forward and takes the initiative and it goes in vain. But this time, you can’t escape from supporting movement against corruption, because the movement was lead by 72-year old Kisan Baburao Hazare, popularly known as Anna Hazare. He is on fast unto death for a stronger anti-corruption law (Lokpal bill), and he is the most visible face of the movement that is garnering growing support.

He worked in the army as a truck driver, spent most of his time reading about Mahatma Gandhi, Swami Vivekananda and Acharya Vinoba Bhave. It seems he is greatly influenced by the above noble persons. After his voluntary retirement, he came back to his village which was into drought, poverty and alcoholism. He inspired the villagers to take rural development initiative that helped to construct canals, tanks that improved the irrigation facilities in the village.

The Gandhian leader decided to serve the society, has tasted the success by bringing down corrupt minister to resignation in different governments in Maharashtra.

The movement was supported by sincere, honest, retired IPS officer kiran bedi and former CEC JM Lingdo, bollywood actor Aamir khan and NRI’s and general public. With his fasting unto death decision, moved people of Delhi and Maharashtra. Initially, it started with few people and received tremendous responses from the masses in and around 200 cities in India. And the number may go exponentially within short span of time. National media also revealed that Hazare movement received phenomenal support from the general public in the country. My friends this is the time to raise your voice against corruption and join the movement and support Anna Hazare’s intention to draft strong Lokpal bill. And I request the public including students, friends, employees, lawyers, teachers to spread the movement in each town and city. So that we can pressurize the government to take action on the Lokpal bill.

I hope the movement is going to be more bigger n bigger than ever, and I request all the citizens must join the movement and carry out agitations in support of this movement. This is the time to show our strength and integrity to fight against corruption.


Here, we got a great Gandhian leader who can bring freedom from corruption, so folks better never than late, join the movement and bringforth corruption free country to our people for better future.